Athens Makerspace | Instagram Content & Social Media Design
For the promotion of its two-day acrylic resin workshop, Athens Makerspace commissioned Plus Gravity to create branded social media content, including dedicated Instagram post and Story designs in both Greek and English.
The visuals build on a custom 3D pictogram previously developed for the organisation, combining it with newly created photorealistic imagery inspired by the workshop’s materials, textures and techniques. Existing design assets are given new applications while maintaining their connection to the broader Athens Makerspace visual identity.
From Branding to Continuous Brand Communication
At Plus Gravity, branding and rebranding are the starting points of a creative process that can naturally extend into ongoing social media content design and every other form of brand communication.
Continuing to work with the same creative partner responsible for developing a brand’s visual identity offers a significant advantage: in-depth brand knowledge, continuity in design thinking and the ability to systematically develop and maintain its visual presence over time.
Every new piece of content is designed with both its communication objectives and the brand’s existing creative assets in mind. We maintain an organised library of brand assets, including logos, typography systems, custom pictograms, photography, graphic compositions and previous brand identity applications.
These assets are reused, combined and further developed, becoming the building blocks for new Instagram posts, Stories, advertising campaigns and other communication materials.
Over time, this approach creates an interconnected ecosystem of brand communication, where every new application builds upon and reinforces what has already been developed. As the system expands, it becomes increasingly valuable, enabling more efficient content production, stronger visual consistency and better use of available creative resources.
This is why an ongoing partnership for social media content design can offer substantially more than a series of individual graphics. It can become part of a long-term approach to maintaining, developing and strengthening a brand’s identity across every communication channel.
Looking for a long-term creative partner for Instagram post and Story design, branded social media content and the ongoing development of your visual identity?
