A GROWTH-ORIENTED APPROACH ΙΝ BRANDING DESIGN A GROWTH-ORIENTED APPROACH ΙΝ BRANDING DESIGN FOR SUSTAINABLE CUSTOMER ACQUISITION
Plus Gravity helps organizations communicate their value through strategically aligned branding systems, visual communication and digital experiences.
100% custom effectiveness-oriented design
Branding & Corporate Visual Communication Design agency based in Athens Greece
Schedule a briefing call
& discover the strategically scalable version of your branding!
DO YOU FULLY LEVERAGE YOUR UNIQUENESS?
Communicate in a way that highlights the unique characteristics of your products or services, ensuring people who experience your brand become lifelong fans.
DO PEOPLE UNDERSTAND CLEARLY WHAT YOU OFFER?
Ensure your audience has all the essential information about your offering, presented in a clear, structured manner, making your brand the obvious choice.
HAVE YOU BUILT FINANCIAL VALUE FOR YOUR BUSINESS?
Treat your business as a precious asset that increases in authority & value over time.
DO YOU HAVE A CLEAR MIND WHEN MAKING BUSINESS DECISIONS?
Simplify your decision making process by creating a structured branding system that helps you focus on what matters most.
HAVE YOU ESTABLISHED A SUSTAINABLE & RESILIENT BRANDING SYSTEM?
Create a self-sustaining system that will facilitate and assist all your possible efforts and ideas for growth.
DO YOU STILL HAVE “COMPETITION”?
Create a category of your own! Leverage your uniqueness and position yourself so that you are the only option.
IS YOUR BRAND AS RESPECTED & RECOGNISABLE AS IT COULD BE?
Make sure your business communication spreads the right message effortlessly across all types of media.
DESIGN YOUR WAY TO YOUR GREATEST CONTRIBUTION!
HERE'S WHAT YOU GET
You get a world class branding system — designed from scratch or a redesign of your current one — that truly reflects the DNA of your business & creates space for sustainable growth.
You get a branding style guide so you stop worrying about any possible inconsistencies across the full range of your products & services.
You get all artworks needed for the messaging of your brand to be applied across all types of media. Logo systems, sub-brand logos, custom branded icons, your full custom website, your product’s packaging, trade booth concepts, social media promo material and everything your brand needs for its communication to be clear and consistent.
You get promotional campaigns for all types of media following the exact same branding style guide.
That’s how you discover a structured decision making process so intuitive and self-sustained, that will make your business life easier and definitely more fun!
Curious to see what the effective version of your branding looks like?
At Plus Gravity we design well and we listen even better! Let’s schedule a 30 minute call to discover the best ways you can use visual communication as your superpower!
We’re here to learn everything about your vision and design everything you may need in the process of making it real!
DESIGN QUALITY TRUSTED BY
BRANDING AS A BUSINESS ASSET
Every business deserves a communication system capable of supporting its growth over time.
At Plus Gravity, we listen carefully, think strategically, and design intentionally. We work with organizations to transform ideas, expertise, and ambition into cohesive branding systems that communicate clearly and consistently.
From visual identity design and packaging to website UI/UX and corporate communication, every element is designed as part of a larger ecosystem where each touchpoint reinforces the same message and contributes to the same objective.
Because effective branding transforms strategy into a cohesive communication system that helps people understand, trust, and remember the value you offer.
What we do
Plus Gravity is a creative branding design studio that helps passionate entrepreneurs start and grow profitable businesses. We believe that the faster you build a quality brand that supports you and your family, the faster you’ll be able to focus your energy on making even bigger contributions to the world that will have a lasting impact.
Our vision is to create and sustain a network of highly effective & profitable brands, each one of which will be preferred, acknowledged and respected for their unique characteristics and all of them together will help us progress towards a more harmonious, healthy, and awakened humanity.
How we do it
Our approach is based on our passion to contribute and improve ourselves and everything we can affect every single day. We wake up with the certainty that today is the day we’ll create our masterpiece. The way we do it is:
• We strive to find the overlap between high aesthetics and applied utility
• We combine creative design with ethical entrepreneurship to create innovative brands that accelerate evolution, towards making the world a better place
• We don’t focus on past achievements but we use it as leverage so we can constantly improve what we’re doing now
• We respect everyone’s time, ideas, energy and attention
• We believe in humanity and we care about the personal growth of every single individual among our clients
• We add as much value as possible at every opportunity
• We selectively choose projects that have the capacity to generate ethical value, while promoting a culture of togetherness, that makes all of us care about each other on a deep level
• We are grateful for all that is and all that will be
Thank you!
On a personal note, I’d like to thank you for reaching that far! On this journey, I am dedicated to leveraging my expertise and creativity to empower your brand’s visual identity and contribute to its growth and impact in the marketplace. Together, we will establish the strategic framework that defines the visual communication of your business. As your strategic partner, my role is to collaborate with you in shaping the visual communication directed towards both existing and potential customers. Whether building from scratch or refining existing design guidelines, I prioritize semantic consistency, clarity, and effectiveness, while ensuring alignment with your mission, vision, and values. I firmly believe in businesses’ potential to serve humanity, and I am committed to ensuring that our collaboration aligns with both your and my vision of creating a better world.
The Process
Plus Gravity’s approach combines strategic thinking, communication design, visual identity development, user experience principles, and a deep understanding of how people perceive value.
Rather than treating branding as a collection of isolated assets, we design cohesive systems where every element works together to communicate clearly, consistently, and effectively.
The objective is simple: to transform complexity into clarity and create a foundation capable of supporting long term growth.
The Team
Every project is led directly by Isaac Zakar and supported, when required, by a carefully selected network of specialists across branding, design, development, content creation, and production.
This flexible structure allows each project to receive the expertise it requires while maintaining a consistent strategic direction and a unified design vision.
The Commitment
The goal is to build a strategically aligned and visually refined communication system that helps your organization:
• Communicate its value more clearly
• Strengthen credibility and trust
• Improve consistency across all touchpoints
• Increase recognition and memorability
• Achieve greater efficiency in future communication initiatives
• Create the conditions for long term growth
Branding becomes significantly more effective when it is built on clear principles and supported by a coherent system. Together, we establish those foundations and create the conditions for every future communication decision to become easier, faster, and more effective.
The Mission
What motivates me most in every project is discovering the element that inspires my highest level of contribution.
I believe that great design is created when strategic thinking, creativity, and genuine personal commitment come together around a meaningful objective. For that reason, I approach every collaboration with curiosity, responsibility, and a sincere desire to understand the people, values, and ambitions behind the project.
My role extends beyond communication strategy and design execution. It involves helping businesses communicate their value more clearly, build stronger connections with their audiences, and create foundations that support long term growth.
The quality of my work is ultimately measured by the positive impact it creates for the people and organizations I have the privilege to serve.
About Isaac Zakar
I am the Founder and Creative Director of Plus Gravity, a creative branding studio dedicated to helping organizations communicate their value with greater clarity, consistency, and impact.
Over the past two decades, I have worked across branding, advertising, visual communication, corporate publications, packaging design, and digital experiences, collaborating with organizations such as LG, BP, Danone, FrieslandCampina, Boehringer Ingelheim, Papastratos, Loulis Food Ingredients, and many others.
What interests me most is the point where strategic thinking and creative design meet. The place where communication becomes clearer, brands become more credible, and businesses become easier to understand, trust, and remember.
Throughout my career, I have been studying how visual communication systems function as interconnected ecosystems rather than isolated design assets. This ongoing exploration continues to shape the way I approach branding, helping organizations align strategy, communication, and design into cohesive experiences that support long term growth.
If you believe your business deserves to communicate its value more clearly, we may have a great deal to discuss.
Isaac Zakar
Founder & Creative Director
Design for my business!